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He began covering the Olympics, beginning with the Los Angeles games in 1932. For that, he wrote solely for the Los Angeles Times and gave short reports on KHJ. KHJ was owned by the Don Lee Network, which was affiliated with CBS until 1937, when CBS bought KNX in Hollywood (the same time that Columbia Square was built). Because of this association with CBS, when the Los Angeles Times sent him to cover the Berlin Olympic Games in 1936, Bill was commissioned by CBS to present a thirty minute report of the games for each day they were held. Very few recordings of these broadcasts still exist.
In World War II, Bill was sent to France and then to the South Pacific by the Los Angeles Times. For his time in the South Pacific, he became CBS Chief Correspondent there. NBC began to notice Bill's talents and hired him as a news analyst.
Bill continued all of his work with the Los Angeles Times and NBC until he died on April 4, 1970, at his home in Pasadena at the age of 79. The man never retired.
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